Bad ads corner # 3

Happy Friday people. If you are reading this today then you should be ashamed. Haven't you got better things to do than watch Executive Summary creep towards 100 posts with this thinly veiled attack on media industry publications.

 
You haven't? Then read on.

 - As you can see, this is rule 9/10. The penultimate installment of garbage ads in a series of ten. Executive Summary could have included the previous 8 'rules of low cost TV' as they were equally awful, however the scanner has been broken. That's my excuse and I'm sticking to it. The boxing analogy is very odd. Why is the man wearing a suit? Also, look at what is written on the gloves:

My Brand as seen on TV - why do you want to punch people in the face with your brand?

Sales lift - How does punching represent a sales lift?

I could go on . . .

In a climate of 'it's all about involving not telling your audience' why do you want to land a right hook on them?

Amateur.

ES loves this next one. The panda looks sad and still, like he hasn't been fed for a week. It's not very moving or loving. But don't worry if you commission these animation specialists to work on you TV series or high budget 30 spot they'll buy you a coffee. No expense spared. I take that back, they probably give you a polystyrene cup of black Nescafe because they ran out of milk

'Want to hear about our brand? Well look at this picture of an unhappy child. The baby has soiled himself and now has nappy rash. Interested, call 0800 555 7869'

And finally a good ad! After innumerate posts about the use of irrelevant cute and furry critters in ads for printers or recruitment firms, I have found this beauty. Stock dog # 5 is looking at the fascinating text about a job opportunity for the PDSA. Executive summary initially thought of the Profoundly Dumb Soccer Association (who recently awarded the 2022 World Cup to Qatar), but Executive Summary's sources confirmed that PDSA stands for 'something about pets and stuff'.

So the dog is relevant. Hurrah!

Weekend etc.

ES



Bad ads corner - the next episode

Welcome once again as Executive Summary trawls through the depths of the trade press to uncover the lowest of the low

Bad advertisements made to advertise the services of the people who make advertisements.

 

- Pitch for the chance to win a pig's arse and a pile of coppers.

Where to start? Turn up the volume . . . by super imposing three trumpets. It makes NO sense.
Is the cheap stock cityscape in the background supposed to be a company, or a sales volume? Either way, cities do not blow out air that could be amplified by brass instruments. This is supposed to be an ad for a packaging company! The trumpets a fused into each other in a strange ghostly manner and look like they would blare into your face with chirpy brass band music like the theme to Ground Force.

Tommy Walsh, where are you now?

Occam - 'The front runner in data solutions'. Zebras don't run in horse races dumbass (although they are know to possess excellent data processing skills.)

Where will marketing leaders focus in the year ahead? Maybe on making their ads less shit?

Also, binoculars are used for seeing things that are far away, not for focusing on objects close to hand.

Data / soil, it's all the same right? Wrong. WHAT DO PLANTS HAVE TO DO WITH DATA? Is the soil protecting the plant, or the hands protecting the soil?

Who cares?

ES

Bad ads #14

Where to start? Maybe an apology for the marks at the side of the image where this executive hastily circled this monstrosity of a print ad.

Firstly this ad reminds me or a departmental colleague pulling the very same un-ladylike pose in a drunken conference picture. No names, no pack drill.

Well, this is a pretty simple case of don't make people look away. If you are going to use 70% of whatever small space you have in a publication with an abhorrent image you are idiots. It's not even funny.

The image is abhorrent because of two reasons.
1. We don't want to see lovely old grandad is telling us to 'do one'. Why not just show a picture of Michael Parkinson smashing a bag of kittens with a hammer, or Roy Hodgson raping a sheep?
2. It's just so posed. iStock 101. Grandad must have been paid with a large amount of Werthers originals to commit to doing such an unnatural pose.

This company are clearly useless at what they do.

Types of berry that are better than redberry:

Blackberries
Gooseberry
Burberry
Dave Berry
French 'Berry' hat
Michael Berry-more
Halle Berry
Berry St. Edmunds
Berried (the film)
Beriberi
Goji Berry
Berry special boccasion

These bad ads just keep on rolling on.

ES