Tuesday, 19 January 2010

The art of self promotion

Facebook has revolutionised the way people interact. This seems like an obvious statement to make, but becoming an online entity has led people to think about how they are perceived.

When people start to publicise their lives through updates, pictures and links, they have to think about the basic principles of marketing.

Who is my audience?
How can I reach them with relevance?
Privacy issues, who can see my messages?
How can my audience interact with me?

It is not just Facebook though. The explosion in Social networking opportunites has led to a once brilliantly simple way of promoting yourself to become a fragmented mess.

To this executive, it seems as though the history of the internet can be summed up like this:

Web 1.0 - Hard to use – not enough content
Web 2.0 – Easy to use – Big web brands and site aggregators
Web 3.0 – Hard to use – Too much great content

We always think that if we subscribe to enough newsletters, visit Digg, Youtube, B3ta and news sites enough we can catch up with the myriad of entertainment and content there is on the web. It’s that constant fear of missing out on something great. I guess the grass is always greener on the other side.

I came across footballfilter.com recently. It is a site which aggregates all major football content providers in one simple screen. Whilst this is a great site, it is frighteningly large and makes me realise how we need our defined and narrow opinions. You can’t afford the time for a balanced view any more, we stick to sites you know and trust.

Wouldn’t it be great to have a guide to the internet based on your interests and personality?

What are your hobbies?
Your political stance?
The issues you care most about?

. . . well then these sites are for you.
Here’s a guide of the best newsletters for each field of your interest, and the best site aggregators.

Ironically, the only place this could be published is on the fast changing environment that everyone has access to. When it was published, it is unlikely that anyone could find it and it would be hell of finding great ways to publicise it.

Ladies and Gentlemen – “The internet”