I have to say, this one made me laugh. It makes no real sense, and doesn't make you want to read on. You assume that it is an ad for Countdown, Setanta or whatever else Des Lynham is not on these days.
Surely Barry white would have been a better point of comparison for having a smooth sexy voice. I don't know whether it would be right to use Barry White since he's croaked it. I suspect he licked honey from a frog's back rather than a snake anyway.
Well done to Stomark for being yet another victim of the Bad ads revenge.