Wednesday, 7 April 2010


Working in Soho has some benefits. The random events in the square, the proximity to good restaurants and shops, and of course the free samples.

Now all offices get given the odd free sample, you know, the kind designed to get you hooked on chewing gum, or more interested in porridge. Yet it seems that those of us in ad-land are bombarded by them. ‘Try them out on the cool kids, they’ll spread the word’

What is interesting is how free food changes the rational thought process of those in the office. People on £50k+ salaries elbow each other out of the way to get to their pot of yogurt.
Designers grab five to give to their mates – ‘that’ll make me cool, people respect yogurt’.

The funniest part of it all is that samples tend to come in mid morning, or mid afternoon and are instantly devoured by non-hungry workers. People who have just stuffed in a morning sandwich or a sit-down lunch get straight into their sample hungry or not. At least save it for lunch people, we have a fridge!

Never look a gift horse in the mouth, but sometimes things are free for a reason.